Slide 1: Introduction.

            The class develops what is the best color for fleet vehicles for different reasons such as safety, ease of sale or temperature and the implications on fleet management. 

Slide 2: Index

• Which car colors are safer.
• Why white is the best color for a fleet vehicle.
• Implications for fleet management.

Slide 3: Which car colors are the safest.

• Automotive data specialist carVertical has conducted a study to identify which car colors are the safest.

            To conduct the study carVertical used statistical data from vehicle history reports of vehicles purchased by the company's users between August 2023 and August 2024.

            The study was conducted in 15 countries. CarVertical operates in 30 countries and collects data from more than 900 databases worldwide, including law enforcement, financial institutions, state and/or regional registries and classified ads.

            It processes millions of vehicle history reports per year, thus providing current information, the latest trends and unique predictions for the used car market.

            The study seeks to understand how a car's color can influence its safety on the road.

• White cars are the least likely to be damaged.

            While brown and yellow vehicles have the highest incident rates.

• Brightly colored vehicles are considered safer because they are easier to detect in low visibility conditions.

            In fact, according to spanish directorate general of traffic (DGT) data, one of the time slots in which most traffic accidents occur is between 3:00 and 5:00 in the morning, when there is no light. Therefore, it is understandable that lighter colors, which are more visible in the dark, have fewer accidents.

            According to the report, 46.3% of the white cars analyzed showed some kind of damage, the lowest percentage among all the colors evaluated. Their high visibility and ability to reflect heat in sunny climates, such as Spain's, make them a popular and safe choice.

            In second place, silver or gray cars registered a 49.2% damage rate. Although their tone is more neutral, they tend to stand out sufficiently in various traffic and road conditions, offering a good balance between aesthetics and safety.

            Red cars are in third place, with 53.9% of recorded incidents. Their striking hue makes them highly visible, which could help reduce collision risks compared to less conspicuous colors.

• Brown and yellow: the most dangerous.

            As for the cars most prone to damage, brown cars occupy the first place with 66.7% of affected vehicles. According to experts, this may be due to the fact that brown tones are easily confused with natural environments, such as rural roads or autumn landscapes, making them difficult for other drivers to detect.

            Yellow, despite being a striking and bright color, presented 58.6% of damaged vehicles, which can be explained by its lower contrast on sunny days, where its hue can blend in with the environment.

• Other studies conducted.

            There are several studies carried out in different countries to find out how the color of the car influences safety, and most of them show white as the safest color, with variations in the rest of the colors.

Slide 4: Why white is the best color for a fleet vehicle.

            Besides safety there are other reasons to choose white for fleet vehicles.

• It is a basic color that looks good on any vehicle.

            It is a discreet and timeless color. It can be played with as it can be contrasted with other colors.

• Second hand market.

            As it is a color that does not go out of fashion, second-hand vehicles that use it are more in demand than a vehicle of another color.

• It is easier to sell a white car at an acceptable or good price.

            That a vehicle with different colors, more showy, and that will suppose to lower the price to be able to sell it.

• Temperature.

            White cars have lower temperatures than a dark car, as dark colors attract and retain more light. This causes white cars to be cooler than dark cars.

• Disadvantages.

            They are dirtier cars, any scratches or stains on the vehicle will be quickly noticed.

            They are less exclusive, since the white color is the option chosen by many drivers, affecting fleets that want to project a premium image in their vehicles.

Slide 5: Implications for fleet management.

• Fleet vehicle color.

            As developed in this class, the best color for a fleet vehicle is white for safety, in addition to other reasons.

            From my experience most fleets purchase vehicles in white, but that is because it is the basic and most economical vehicle color.

            Some fleets purchase vehicles in corporate colors, or already established by company policy to project a brand image.

            Some companies establish signs on the vehicles using vinyls, to advertise their brand or to advertise. 

• Safety of drivers, passengers, pedestrians and cyclists.

            Fewer accidents ensure better safety for drivers, passengers, pedestrians and cyclists.

            The availability time of drivers is greater, because they are not on sick leave due to injuries caused by traffic accidents.

• Price of the vehicle. 

            Usually the white color is the basic or most economical color of the car, if you want certain colors you have to pay an additional price increasing the price of the car.

• Cost.

            The cost is lower because there are fewer repairs, and the vehicle is more time available to provide the service. 

• Insurance.

            If the white color has fewer accidents and incidents, the price of insurance has to be cheaper than any other color.

• Vehicle availability.

            If the vehicle has fewer accidents and incidents, it is more time available to provide the service.

• Fleet size.

            If the vehicles are more time available to provide the service, we need fewer vehicles than a fleet that has more accidents and incidents.

• Workshop.

            If the fleet has its own workshop, we need less human resources for the fleet than in a fleet that has more accidents and incidents to repair.

• Sale of the vehicle.

            As developed above, the sale of the vehicle is simpler and at a higher price than another color.

Slide 6: Thank you for your time.

            In this chapter we have developed what is the best color for fleet vehicles for different reasons such as safety, ease of sale or temperature, and the implications on fleet management, see you soon.